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7,000,000 flower bulbs, all planted by hand, at the Keukenhof site

Preparations for Keukenhof 2026

You probably don’t think about it on a daily basis, but around this time of year it’s full steam ahead for all the staff at ‘the most beautiful spring park in the world’: the Keukenhof in Lisse. Brace yourself, because these aren’t figures you see every day:
Image of Rob van Haaster, Van Haaster Vijfhuizen

Rob van Haaster grows flowers in the most beautiful village in the Haarlemmermeer

He may be a newcomer to Vijfhuizen, but Rob van Haaster has become an integral part of this Ringvaart village – and not just because of his impressive bulb-growing company on Spieringweg or his involvement with local football club DSOV. After all, he played there himself and is now mainly busy with sponsorship. This role suits him well, because he certainly has a way with words as well as a stro...
Rob van Haaster in een paars bloeiend hyacinten veld

“Available potting soil could become an issue”

What kind of company do you run? “Together with my brother and two sons, I have a flower bulb business and hyacinth forcing facility. We grow flower bulbs on about 80 hectares, mainly hyacinths. We also focus on growing tulip bulbs and narcissi. The flower bulbs mainly go into dry sales – in other words, these are the bulbs that end up in gardens. A further share goes to traders and colleague...